a&g's Marketing team is driven by a deep understanding of our clients' business needs, strategies and opportunities. Clients come to us to find creative solutions to business challenges. And each person on our team brings unique marketing, industry and plain-old life experience to bear to find those solutions. With expertise in B-to-B and C-to-B businesses, we're responsible for structuring the Agency/Client engagement in a way that delivers the right expertise to solve those challenges.

At a&g, we encourage our creative people to get out and indulge in their passions. This is our creative philosophy, and it has always worked for us. We have aspiring sushi chefs, rock and roll historians, swizzle stick collectors, t-shirt designers, film buffs, and even dance club DJ’s. By fostering personal passions we create a rich and diverse culture. This makes the work better. Culture, environment and exposure to all things creative have everything to do with a person’s ability to think and create brilliant work.

a&g’s Brand Strategy & Planning group contributes the highest quality inputs by getting inside of the minds, habits, and lives of our target and prospect audiences and ensuring that our strategic platform is built on sound research that will drive us towards actionable solutions.

a&g’s Measurement & Analytics group measures the audience’s response and reaction to an advertiser’s message through a variety of channels, including but not limited to sales, CRM, brand awareness, digital media engagement, web site engagement and social media chatter.

The driving force behind a&g’s “What’s next?” philosophy, the Digital Incubator creates or enhances experiences at the intersection of creativity and technology. We use an empirical approach to determine the best technologies to get results. At the ground level, we deliver content in the right place within the desired context for niche audiences.

a&g’s Media Planning & Buying Group identifies and leverages brand conversations in three distinct areas: Earned - The customer as a channel. Built through engagement, conversation and content sharing. Owned - Dynamic content in a controlled environment. Set up as a repeatable, value-add experience. Paid - Paying to leverage the power of a channel to deliver a message that drives to another type of media.