X What foursquare's Advertising Model Should Look Like foursquare launched the advertising model it needs, but not the one it deserves Thursday, April 26, 2012 Last week, foursquare made what might be the most anticipated--and long overdue--announcement of its history. Starting in mid-June, foursquare will be launching a paid advertising opportunity for local businesses. This is a huge step forward for the location-based marketing industry. Even though the launch partners will likely be major retail brands like American Eagle, Whole Foods, and RadioShack, local advertising on foursquare is really all about local businesses. Read more... 1826 views 0 comments 0 likes 0 tweets 0 shares X Is Klout Diluting Its Brand? A debate over the value of Klout Friday, April 06, 2012 This week on TechInterruption, Tamsen and I had a Great Debate whether or not Klout is diluting its brand before it can provide real value as an "standard for influence." Read more... 1485 views 0 comments 0 likes 0 tweets 0 shares X What Top Chef, The Onion, and the Juggalos taught me at SXSW What Allen & Gerritsen Learned in Austin Thursday, March 15, 2012 We're biased, of course, but the "big thing at SXSW" for us this year was less about a technology and more about an idea: co-creation -- brands and fans working together to create experiences, content...even shaping the brands themselves. Read more... 2146 views 0 comments 0 likes 0 tweets 0 shares X Shazam: Is it QR All Over Again? Will Advertisers Ever Learn to Truly Invest in Mobile? Monday, February 06, 2012 This year on advertising's biggest stage, Shazam was showing off technology that some say will change television forever. Shazam is a mobile application that can recognize audio and serve up information about that audio--or in the case of last night's Super Bowl ads, a branded experience. About 30% of the ads during the big game were Shazam-enabled. But my biggest fear for Shazam is that it will become a marketing malpractice channel just like QR codes. Read more... 2482 views 0 comments 0 likes 0 tweets 0 shares X Facebook “Likes”: From Awareness and Alignment to Activation and Advocacy Monday, January 30, 2012 When brands think of establishing or building their presence on Facebook, they think of Facebook “likes,” and understandably so. “Likes” are a brand’s currency on Facebook—they are a both a literal and figurative symbol of current and prospective customers’ alignment with the brand, its products and services, and what the brand stands for. Read more... 1925 views 0 comments 0 likes 0 tweets 0 shares X Live Blog from CES @Schneidermike and @EricLeist are in Las Vegas this week for the Consumer Electronic Show Wednesday, January 11, 2012 We are live blogging from CES this week. Check back here for updates on what we find! Read more... 2227 views 0 comments 0 likes 0 tweets 0 shares X The 10 Most Beautiful Apps of 2011 Apps we loved that launched in 2011 Thursday, December 29, 2011 As mobilephiles, we certainly saw our share of beautiful apps in 2011. Designing for the mobile device is quickly becoming a mainstream art; so we decided to show off our taste by highlighting our favorite app designs of 2011. Read more... 5421 views 0 comments 0 likes 0 tweets 0 shares X Take the One Week Path Challenge a&g invites you to give up your other mobile social networks for a week (sorta) Thursday, December 15, 2011 Read more... 6209 views 0 comments 0 likes 0 tweets 0 shares X Starbucks Releases New Augmented Reality App New augmented reality app "cup magic" brings excitement for the holiday season. Monday, November 21, 2011 You may not know because Starbucks has not done much, if anything, to promote the app but Starbucks just released a new augmented reality app called Cup Magic. This app brings the characters on its annual red holiday cups to life. Read more... 2135 views 0 comments 0 likes 0 tweets 0 shares X YES, THE iPHONE 4S REALLY IS THAT MUCH BETTER THAN ANDROID. Why I'm happy to be off an Android Phone Friday, November 04, 2011 For the past three weeks, I've been downloading apps at breakneck speeds. For the past three weeks, I've been enjoying battery life I didn't know was possible on a smartphone. For the past three weeks, all of my suspicions about Android inferiority have been confirmed. Read more... 3956 views 0 comments 0 likes 0 tweets 0 shares