X It Takes a Village The Rapidly Shifting Media Landscape and Profession Thursday, November 03, 2011 This white paper discusses primary research I did in conjunction with the Ad Club at Media Innovation Day on September 22, 2011. Read more... 1269 views 0 comments 0 likes 0 tweets 0 shares X Understanding The New Male Household Shopper It’s time to throw out the conventional assumption that women are the core target market for household purchases. Sunday, September 18, 2011 Men are undertaking an unprecedented level of responsibility in managing their households. Researchers project that they could be taking on an equal share of household responsibilities and childcare by about 2050. Check out our white paper that explores this noteworthy trend: Read more... 3264 views 0 comments 0 likes 0 tweets 0 shares X How Far Reaching is the Impact of Diversity in the Workplace? Research indicates it's time we took a closer look. Thursday, June 02, 2011 This Diversity Impact Index considers the current initiatives that companies host to promote diversity within the workplace, within the community, as well as the level of relevancy diversity initiatives have on employees' professional satisfaction. Read more... 1915 views 0 comments 0 likes 0 tweets 0 shares X Calling all Female Financial Advisors With most women making most of the financial decisions at home, why don’t we see this skill translate into the professional space? Wednesday, May 18, 2011 Right now, only 30% of Financial Advisors are women out of 300,000+ advisors in the United States, yet 60% of all working women are responsible for making major financial decisions at home. Read more... 1554 views 0 comments 0 likes 0 tweets 0 shares X Cutting the Cord on your TV Set Research Tools Need to Evolve to Capture How We “Watch TV” Tuesday, May 17, 2011 Well, maybe not just yet. It’s interesting to note, though, that for the first time in nearly 20 years, the number of homes in the United States with television sets has actually dropped. The Nielsen Co., which takes TV set ownership into account when it produces ratings, now estimates that 96.7 percent of American households now own sets, down from 98.9 percent previously. Read more... 858 views 0 comments 0 likes 0 tweets 0 shares X The Perils of Old Media Conde Nast Traveler recommends Libya for your next vacation Wednesday, April 13, 2011 Long lead times create problems for magazines in a real time world Read more... 1151 views 0 comments 0 likes 0 tweets 0 shares X Women test driving at the auto dealership and men pushing the grocery cart Evolving Gender Roles and its Impact on your Marketing Plan Monday, April 04, 2011 Recently, Ad Age reported on the results of a Yahoo study stating that more than half of men now believe they’re in charge of the grocery cart! But, why are they there and what are they thinking? Read more... 1373 views 0 comments 0 likes 0 tweets 0 shares X Trading Perfection for Rubber Why the Will to Succeed Requires a Willingness to Fail Monday, March 28, 2011 In a national survey of 250 women a&g’s strategic planning group found that the majority of professional women believe it is important to take risks in order to succeed in their careers, but 39% report not having taken many risks in their careers. Catherine Sheehan explores the disconnect. Read more... 2244 views 1 comments 0 likes 0 tweets 0 shares X Is Paying $1.5 Million for a 30 second commercial (March) Madness? a&g Takes a Look at Championship Media Costs Wednesday, March 23, 2011 Advertisers are paying $1.5 million for a single TV spot on the NCAA Men's Basketball Championship Game. Are they getting their money's worth? Read more... 1501 views 0 comments 0 likes 0 tweets 0 shares X Behavioral Advertising: Do You Have An "Iconic" Strategy? Allen & Gerritsen breaks down the new OBA Icon Guidelines. Tuesday, March 08, 2011 The Digital Advertising Alliance (DAA) has released guidelines for including an Online Behavioral Advertising (OBA) icon on behaviorally targeted ads. Read more... 1559 views 0 comments 0 likes 0 tweets 0 shares