The 2011-12 campaign for the Boston Celtics is about something that goes far beyond this season.
This campaign is about connections to the Celtics that run deeper than the pain of the leanest of years, the highs of championships, and even the names that are on the back of the green jersey at any given time.
Across the full range of media channels, we are telling the story about those of us who, for all kinds of reasons, can truly say, "I am a Celtic."