THE NEW CONSUMER REALITY
Much has been written about the new consumer reality and technology’s integration into the marketing mix. You’re undoubtedly well aware of the fact that the consumer is at the center of a historic shift away from push-model marketing and away from traditional business2consumer communications. And if you’re like many marketers today, your plan doesn’t feel quite as seamless and integrated as it once did as you test your way into new spaces.

THE HEART & SOUL OF ALLEN & GERRITSEN’S CONSUMER & RETAIL PRACTICE
At allen&gerritsen, we start with a very simple, channel-agnostic idea. . . the idea that the consumer comes first. It may not sound revolutionary, but it’s an idea that many have lost sight of as they’ve struggled to make sense of the new communications channels that consumers are driving them toward. Putting the consumer first is the basis for our communications approach, the cornerstone of our clients' successes and the inspiration for our consumer practice–allen&gerritsen consumer2business.

A LITTLE CONVERSATION GOES A LONG WAY
The common denominator across all communication platforms today is conversation. It’s about building marketing plans that create, curate and reward conversations with consumers. That means using new channels as the foundation for these conversations and using traditional channels in new ways to help sustain those conversations.

LOYALTY ISN’T WHAT IT USED TO BE
There’s a lot of talk about the death of brand loyalty these days. They say we’re living in a time when the term has lost its relevance to consumers. We say those folks haven’t kept pace with the evolution of “brand loyalty." Brand loyalty used to be solely about purchases. Today, purchase history is only one facet of loyalty. Technology has expanded brand loyalty to our smart phones, to our tablets, to our computers and even to the point of sale. Today, loyalty is expressed and cultivated through check-ins, posts, challenges and blogs in addition to product purchases. If your CRM efforts aren’t embracing these metrics, then you’re not conversing with a significant percentage of your loyal customers.

Making sense of all of this is what we do at allen&gerritsen consumer2 business. Our obsession with audience intelligence clears a path to your best prospects, current customers and most loyal advocates...many of whom are already advocating on your behalf. This results in a marketing plan built on what makes your brand relevant in the lives of those it serves. Relevancy driven by creative design that inspires consumers to purchase and by media plans that speak with consumers and not at them. Welcome to allen&gerritsen consumer2business.