Temple University

Igniting a movement.

Temple tasked A&G with a full university rebrand, meant to accelerate enrollment goals while uniting and energizing Temple’s student body and generations of alumni.

How we did it.

Brand Strategy

Campaign Development

Audience Insights

Design

Content Strategy

Audio & Video Production

#TempleMade

We created a rallying cry that reflected the hard-working, street-smart, bootstrapping qualities of the Temple community. Self-Made. Philly-Made. Temple Made. And it took off – creating an entire campaign fueled by social sharing and the passion of the Temple community.

How it did.

+18%

Increased applications YOY

+79%

Increased honor student enrollment YOY

+45%

Average increase in fundraising YOY