Dan Beder Joins Allen & Gerritsen as Managing Director, Boston

Proven agency and client-side executive will drive agency’s continued momentum with both AOR and project clients

Today, Allen & Gerritsen (A&G) announced that Dan Beder has joined the agency as managing director of its Boston office. Beder joins A&G from Epsilon, where he was senior general manager.

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Marketing Motorsports: How to Engage Fans & Increase ROI

By Wick Vipond, VP Business Leadership

Each year during NASCAR’s Champions Week, thought leaders get together at the annual Motorsports Marketing Forum. They share best practices in motorsports marketing and offer insight into trends and behaviors of their fans. Following are my key takeaways on how to apply their learning to brands in this space, and how to utilize sports marketing to drive fan engagement.

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Mobile Stü Uses Music to Bridge the Black and Blue Divide

#BlackwithBlue campaign fosters mutual respect between law enforcement and African-American youth in Boston

Mike Boston knows first-hand the tension between cops and kids in neighborhoods like Roxbury, because he was once one of those kids himself. Artistry through rap music was Mike’s escape. Years later, it gave him a big idea: maybe one way to lay down arms is for cops and kids to lay down some tracks together.

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Allen & Gerritsen Launches ‘Explorers are Never Lost’ Brand Campaign for La Salle University

Agency helps school refresh identity as it embarks on a new chapter

A&G has launched an undergraduate-focused brand marketing campaign for La Salle University, titled “Explorers are Never Lost.” This launch comes amid a strategically guided renaissance at the institution, with A&G helping the university re-envision and express its message and aesthetics as it looks forward to its next phase of growth

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An invitation of a lifetime to The White House’s SXSL

By Jennifer Putnam, Chief Creative Officer, Allen & Gerritsen

There were wide-eyed optimists and dreamers. There were uninhibited hellos and invitations to play. Strangers, young and old, male and female of every ethnicity and background conversing with one another as if life-long friends. There was dancing, singing, laughing and celebration. You’d think I was describing a playground – and in so many ways that’s exactly what it was.

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