Blue Cross Blue Shield of Massachusetts


Blue Cross Blue Shield is a health plan that belongs to each and every member – and allows them to live the lives they want. Our mission is to tell the powerful and intimate stories of the unique individuals through their words. Here are just a few.

Blue Cross Blue Shield of Challenges, of Living Better, of Dreams.

Blue Cross Blue Shield is a health plan that belongs to each and every member – and allows them to live the lives they want. Our mission is to tell the powerful and intimate stories of the unique individuals through their words. Here are just a few.

What can we be of you?

A campaign landing page lets visitors see more of the member stories we have captured – and guides them to learn more about Blue Cross Blue Shield of Massachusetts by asking, “What can we be of you?”

Visit bluecrossma.com/ofyou
Blue Cross Blue Shield of You

Along with sharing members’ real stories, we wanted to make “Blue Cross Blue Shield of You” more than a brand campaign, we wanted to make it a brand identity. That’s when we created the Blue Box Truck. The Blue Box Truck is a truck that drives all around Massachusetts and rewards everyday people for making everyday healthy choices—big and small. Whether someone is shopping for a healthy meal, or waking up at dawn to get their workout in, Blue Cross Blue Shield wants to be there to reward them for proactively doing something right by their health. We’ve caught some of our best rewards on camera. Take a look at a few of them.

What can we be of you?

A campaign landing page lets visitors see more of the member stories we have captured and more information about the Blue Box Truck – while also guiding them to learn more about Blue Cross Blue Shield of Massachusetts by asking, “What can we be of you?”

Visit the Blue Box Truck


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