City Year: #makebetterhappen


How do you tell the real story of City Year, and their accomplishments? We decided to let it be told the way so many stories are told today; 140 characters at a a time. We created a Twitter driven campaign designed to let the powerful voices of the City Year Corps come out. We began by amplifying the voices of twelve corps member through Twitter, broadcast, print and digital mediums. We then invited 2500 more corps members, our sponsors, and supporters to help spread the #makebetterhappen message. Rather than take the traditional approach and drive to a site, we drive to a hashtag which embodies the City Year mentality. Behind all the messaging is evidence of how much goes into a year of service – and how great our impact can be. We're here to MAKE BETTER HAPPEN.

The Spots

Made for broadcast and made for the web. Designed and cut to fit any video media available.

The Hubs & The Talk

There are multiple places to engage with #makebetterhappen. The #makebetterhappen Twitter stream, and the mosaic site which aggregates actual Tweets to paint a bigger picture.

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The Drivers

See some more of the work and just a few examples of the thousands of contributions.



A Few More Suggestions
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