Happy HoliDre


We lit up the holidays for Beats by Dr. Dre with a one-of-a-kind retail installation.

O Tannenbaum, O Tannenbaum

Beats by Dr. Dre asked us to help promote their Beats Pill 2.0 during the holiday season. 238 Beats Pills, 952 LEDs and 21 hand-painted layers later, a social-media powered Christmas tree was lighting up their Soho store. Responding in real-time to #BeatsHoliday on Twitter and Instagram, it provided a festive interaction for their ravenous brand loyalists.

Dr. Dre Beats Installation
Behind the Scenes

Many pictures were taken throughout the many hours that many people spent behind the scenes to make this possible. Here are a few of them.

Dr. Dre Beats Installation


A Few More Suggestions
Browse more client work below

The Allegheny College Prize for Civility in Public Life
Allegheny College
The Allegheny College Prize for Civility in Public Life has become the singular Washington, D.C. event that spotlights civili...
Home buying questions? Just ask Alexa.
First Citizens Bank
Do I have enough money to buy a home? Do I need a realtor? What are closing costs? Which mortgage works best for me? Where do...
Look Closer
National Organization on Disability
The National Organization on Disability has been helping people with disabilities find lasting and meaningful employment for ...