We are looking for a motivated and talented Senior Media Planner to join our Media Department. This is a tremendous opportunity to collaborate with all departments in the agency, as the Senior Media Planner will be the primary point person on several accounts.
Key Areas of Responsibility:
Daily management and optimization of digital media campaigns including planning and strategy development, contract execution, and reporting
Work closely with Analytics team to monitor performance and recommend optimizations and new / different strategies and tactics
Lead role in training and managing junior team members in digital media
Contribute – as needed – to planning offline media, including television, radio, OOH and print
Day to day management of some offline media campaigns, including oversight of buy recommendations, execution details, budgets and accounting
Act as an agency resource on the latest news and technologies that affect our industry and clients
3-5 years of digital media planning experience
Deep knowledge and understanding of digital media planning and buying, including technical details
Experience in all steps of the media planning process, across a variety of clients
Exceptional media skills overall: strategic thinking, introduction of innovative ideas/techniques, stellar negotiating skills, insightful analysis
General knowledge of traditional media planning (broadcast, print, OOH) and interest in expanding this knowledge
Proficiency in digital media planning and trafficking software, including Doubleclick/DART (or equivalent) and ComScore
Advanced user of research and planning tools including Kantar/Nielsen Ad*Views, SRDS, Arbitron, MRI, Simmons, Scarborough
Strong relationships (and reputation) in the media community
Active in the media community outside of agency (BIMA / MITX, Ad Club, AAAAs, etc.)
Excellent verbal and writing skills
Resourceful problem solver
Strong attention to detail
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A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Unsolicited resumes from staffing agencies will not be accepted at this time.