In Boston, we need a

Senior Media Planner

We are looking for a motivated and talented Senior Media Planner to join our Media Department.  This is a tremendous opportunity to collaborate with all departments in the agency, as the Senior Media Planner will be the primary point person on several accounts. 

Key Areas of Responsibility:

  • Daily management and optimization of digital media campaigns including planning and strategy development, contract execution, and reporting
  • Work closely with Analytics team to monitor performance and recommend optimizations and new / different strategies and tactics
  • Lead role in training and managing junior team members in digital media
  • Contribute – as needed – to planning offline media, including television, radio, OOH and print
  • Day to day management of some offline media campaigns, including oversight of buy recommendations, execution details, budgets and accounting
  • Act as an agency resource on the latest news and technologies that affect our industry and clients

Qualifications:

  • 3-5 years of digital media planning experience
  • Deep knowledge and understanding of digital media planning and buying, including technical details
  • Experience in all steps of the media planning process, across a variety of clients
  • Exceptional media skills overall:  strategic thinking, introduction of innovative ideas/techniques, stellar negotiating skills, insightful analysis
  • General knowledge of traditional media planning (broadcast, print, OOH) and interest in expanding this knowledge
  • Proficiency in digital media planning and trafficking software, including Doubleclick/DART (or equivalent) and ComScore
  • Advanced user of research and planning tools including Kantar/Nielsen Ad*Views, SRDS, Arbitron, MRI, Simmons, Scarborough
  • Strong relationships (and reputation) in the media community
  • Active in the media community outside of agency (BIMA / MITX, Ad Club, AAAAs, etc.)
  • Excellent verbal and writing skills
  • Resourceful problem solver
  • Strong attention to detail

If you've already mentally checked a bunch of these boxes, hit that Apply button. Let's see if we're a match.

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A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Unsolicited resumes from staffing agencies will not be accepted at this time.