In Boston, we need a

Director, Marketing Analytics

Here at Allen & Gerritsen, the current need calls for a radical individual with passion oozing from their very being to join our growing Analytics practice. We’re looking for someone to occupy the role of Director of Analytics, but we’ve got to say, we’re kind of picky. And we’re dead set on finding someone with a desire to tell stories using data-driven analysis, all while maintaining the goal of advancing the work we do for our clients.

Main Responsibilities:

  • Works with managers and/or analysts to execute the analysis, providing both hands-on analysis themselves as well as direction and guidance for the managers or analysts on the project
  • Works closely with the analytical lead, cross-competency members of the team, and directly with the client to ensure analyses make an impact for the client
  • Ensures timelines and budgets of assigned projects are met
  • Develops analytical consulting skills by proactively identifying opportunities (that come from an assessment of client needs and data insights); these ideas should be vetted with the analytical lead to help drive the analytical roadmap forward

What a typical day might look like:

  • Ensure all live campaigns are performing as intended, with proper data points collected & analyzed to identify optimization opportunities
  • Develop a measurement plan to align with our client’s upcoming new brand positioning or cross-channel campaign
  • Brainstorm with other driven A&G colleagues to craft the ideal content experience for a certain target audience, while making sure the client’s objectives are met
  • Research and experiment with new and ever-advancing technologies and tools that help in data capture, testing, analysis, and visualization
  • Create a strategically backed data capture and tracking plan, then test those plans that are already live
  • Advance the development of a new cutting-edge practice offering that can be developed into a valued service for our clients
  • Work on data visualizations and analysis, combining multiple data sets, to deliver a concise set of insights through various reporting methods
  • Contribute to a new business opportunity meeting, not only with measurement guidance, but also with industry, market and trend knowledge
  • Participate in cross-office learning, discuss curious data findings, and share analyses with the team, your direct report(s) and the agency
  • Work directly with the SVP of Analytics to identify growth opportunities and ways to improve performance across clients

If you've already mentally checked a bunch of these boxes, hit that Apply button. Let's see if we're a match.

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Allen & Gerritsen (A&G) is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success. A&G runs its own innovation think/make tank (A&G Labs), creates original entertainment through its production studio (A&G Entertainment), embeds brands into the cultural conversation through its Brand Newsroom and creates Brand Experiences that marry a brand's physical and digital worlds to enhance consumer engagement. Ad Age twice has named A&G the Best Place to Work in U.S. Marketing & Media. To learn more, check out or follow the agency on Linkedin, Facebook, Twitter and Instagram. 

Allen & Gerritsen is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Unsolicited resumes from staffing agencies will not be accepted at this time.