Primary day-to-day contact and counsel to the client’s marketing staff, immersing in their business and fostering strong relationships with the clients
Adept at evaluating creative/media/idea recommendations in the context of the approved strategy
Lead cross-functional teams in the development and execution of cross-channel marketing campaigns including digital, traditional, social, and experiential
Identifies and contributes to business building efforts among existing clients
Is ultimately responsible for account financial performance and reporting including recommendations to alter performance where appropriate
Works to improve agency workflow and process as appropriate
Administers performance reviews, establishes growth goals and provides opportunities for growth and fulfillment among support staff
Plays a contributing role in new business development when required
Leads any internal, ad hoc, initiatives that may arise
Fully engage and contribute to opportunities for brave ideas. Ideate with teams. Research what client has done in the past to learn from that would provide more success going forward.
Partner with Strategy on the development of a compelling creative brief.
Lead creative kick-off. & participate in internal creative reviews.
Ensure work is meeting client’s business objectives and is on-brand.
Identify and share perspective on what is working well with the work and opportunities to amplify it. Identify and share potential gateways or roadblocks to selling the work. Identify opportunities to pre-sell the work.
Support production efforts, including best way to communicate estimating and contribute client needs and input proactively towards the pre-pro book development. Participate in daily status meetings to clear any obstacles for the team to stay on schedule as well as sharing client information that will help the team proactively anticipate future resource needs.
Identify and seek out opportunities for new business with existing clients. Recognize opportunities to cross-sell and up-sell current offerings.
Supporting Content Development
Work with finance to track profitability and adjust as needed
Has a subject matter expertise and helps mentor peers in the areas, assists in training materials for the agency.
Draft case study scripts and collect data points.
Skills & Requirements:
4-7 years of marketing/agency related experience and should be performing at a high level of proficiency
Experience on account management team at an advertising agency as an account manager/account executive/senior account executive
Solid integrated advertising and strategy experience from an advertising agency
B2B and/or Retail agency experience, a strong plus
Must have demonstrated excellent management and leadership skills
Effective at delegating assignments, management of staff, as well as client marketing programs
Enthusiastic about business beyond marketing
Collaborative leadership skills that encourage team cooperation and motivate relationship building
Confident in oral, written, strategic and analytical abilities
Ability to understand and contribute to the big picture strategic thinking, vision and insights to help drive big ideas and initiatives
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Allen & Gerritsen is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Unsolicited resumes from staffing agencies will not be accepted at this time.