In BOSTON, we need a

Director of Analytics

Here at Allen & Gerritsen, the current need calls for a radical individual with passion oozing from their very being to join our growing Analytics practice. We’re looking for someone to occupy the role of Director of Analytics, but we’ve got to say, we’re kind of picky. And we’re dead set on finding someone with a desire to tell stories with data, all in support of developing great work for our clients. We dig the type of people who can see beyond the mountains of data files, usual metrics, and obvious results.  We want explorers, critical thinkers, and innovators to help push our capability forward. Insights from our team should help identify new growth opportunities as much as they support amazing, creative ideas. As a member of our team, you will play a pretty pivotal role in leading client projects in the Boston office, while working closely with our colleagues in Philadelphia.  

Responsibilities

  • Serve as the Analytics lead on multiple client projects and relationships, collaborating with cross-discipline leaders, connecting with multiple client stakeholders, and participating in new business pitches
  • Execute multiple forms of marketing and business analysis, leveraging a multitude of data sets, technologies, and statistical methodologies to arrive at meaningful insights and recommendations
  • Manage the team’s analysts for day-to-day operations, ensuring the successful completion of projects while continually fostering skillet growth
  • Partner with the EVP of Analytics to develop and refine the strategic and analytical services roadmap 
  • What a Typical Week Looks Like
    • Analyze the latest real-time performance of campaigns, communicating the trajectory relative to forecasts to key stakeholders, including optimization and experimentation ideas
    • Join a new business call, explaining A&G’s outcomes-driven process, through interactive workshops as well as through visualized concepts and case study examples
    • Guide a client early in the campaign development process as to what they should focus their analytics efforts on, from sharing a sound business case through to introducing new analytics solutions that maximize insight and learning potential
    • Brainstorm with other A&G colleagues on how to craft a high-impact content experience across multiple brand touchpoints, leveraging data to inform decision making
    • Meet with analysts to problem-solve, collaborate on applying concepts, evaluate performance results together, and guide them towards client and project growth opportunities
    • Advance the development of a new cutting-edge practice offering that can be developed into a valued service for our clients

Skills Needed for Success:

  • Bachelors and/or Master’s degree in Marketing, Marketing Analytics, Statistics, Economics, Business or Finance
  • 7+ years of professional experience in marketing or business analytics-related functions, whether in an agency environment or within a corporate business intelligence role
  • Demonstrated experience in analysis and insight development in the following fields:
    • Marketing contribution (to business performance, quantitative attribution methods)
    • Forecasting and modeling (applying data-science principles to model/forecast design)
    • Paid/owned/earned analysis (holistic analysis encompassing all media channels)
    • Experience analytics (ability to analyze all consumer touch points across an ecosystem)
    • Research and testing (understanding of market research principles and test design/execution/analysis)
  • High level of comfort with data translation, successfully organizing, blending, and transforming disparate data sets into a cohesive database structure
  • Key platform experience:
    • Statistical analysis tools (R, Python, SPSS, etc.)
    • Ad-serving platforms (Google Campaign Manager/Ads, Facebook Ads Manager, Kenshoo, Marin, etc.)
    • Web & business analytics solutions (Google Analytics, Adobe Marketing Suite, etc.)
    • Data visualization and analysis software (Tableau, PowerBI, Google Data Studio, etc.)
    • Social and audience intelligence tools (Pulsar, Synthesio, NetBase, Sprinklr, etc.)
    • Business application tools (Google Sheets/Docs/Forms/Slides, Microsoft Word/Excel/PowerPoint, etc.)
    • Database translation and pipeline tools (BigQuery, MS SQL Server, Funnel, Improvado, etc.)
    • Relational database management systems & data warehouse (RDMS) (MS SQL Server, BigQuery, etc.)

If you've already mentally checked a bunch of these boxes, hit that Apply button. Let's see if we're a match.

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Allen & Gerritsen (A&G) is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success. Allen & Gerritsen is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.