In Boston, we need a

Summer 2023 - Media Intern

There are many internship opportunities in the media industry, but none quite like what you’ll experience at Allen & Gerritsen. You see, we do media a bit differently around here. We think strategically at all times, fascinated by audiences and how they engage with the world around them. We also think analytically, insisting we all understand outcomes first. The traditional core elements of media planning: reach and frequency, time spent, targeting efficiency -- we do all of that, of course. But we also dig deeper to understand the emotional relationships our audiences have with the environments where we might communicate, and how that can affect the power of that message. We call it Humanity Planning, and it helps us to craft better and more effective media plans.

Role Definition

  • Research, analyze, and report on client and competitor media spend and creative
  • Research, analyze, and report on audience behavior and media preferences
  • Prepare and maintain key media buying documents such as authorizations, orders, traffic sheets, and flowcharts
  • Review articles and reports on the latest in media and synthesize into key updates for the team
  • Attend meetings -- media team, cross-dept, agency-wide, and with media vendors/partners
  • Collect and organize key information regarding media opportunities and placements
  • Monitor and report on media performance across social, search, video, display, and other real-time channels
  • Help maintain the team’s quality assurance (QA) processes

Key Benefits

  • Discover and understand the entire media planning and buying process
  • Develop the fundamentals of key self-service platforms such as Facebook and Instagram, Twitter, LinkedIn, Google Ads (search), and Google Display Network
  • Learn and apply media math and reporting and how rates and metrics interact
  • Build relationships with industry veterans and agency leaders
  • Refine critical professional skills, from communication to organization to pitching ideas
  • Practice creativity in media planning
  • Strengthen your professional network

If you've already mentally checked a bunch of these boxes, hit that Apply button. Let's see if we're a match.

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As an Equal Opportunity Employer, A&G does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, domestic violence victim status, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression, or because of any other status or condition protected by applicable federal, state or local law.