A&G Featured in Boston Globe on the Future of Boston's Independent Ad Agencies

As Boston’s legacy holding company agencies shed headcount and consolidate away, the Boston Globe asked a pointed question: is the era of the big ad agency over for Boston?

The answer, at least for independents, is anything but.

Globe staff writer Jon Chesto turned to A&G CEO Andrew Graff as one of two mid-sized agency leaders still standing tall in a market that has seen over 1,000 jobs disappear from its largest shops in the past decade. Graff’s take: what independent agencies lose in scale, they more than make up for in flexibility, culture, and creativity that only local ownership can sustain.

The piece traces Boston’s advertising arc from the Mullen era through the holding company acquisitions of Hill Holliday, Arnold, and Digitas, to where the market stands today. In that landscape, A&G emerges as one of the firms best positioned to define what comes next.

Read the full article here: Is the Age of the Big Ad Agency Over for Boston?