When the world is watching, the biggest opportunities aren’t always on the main stage. In a new Netinfluencer feature, amongst 28 creator economy experts, A&G’s SVP of PR, Eva Wasko, shares why brands that move quickly, tap into local moments, and empower creators are making a greater impact than sponsorship logos alone. Drawing on Dunkin’s real-time World Cup activation in Boston, she explores how authentic participation can turn unexpected conversations into lasting brand influence.

Read more: Creator Programs vs. Sponsorship Logos: 28 Creator Economy Experts on What’s Winning the World Cup