As featured on Ad Age

“Your focus should be on them first and foremost, not what it means to your agency,” said Mike Raetsch, managing director at independent agency Allen and Gerritsen. “Genuine partnership is about showing up the loudest in moments of uncertainty, so the first thing we always do is reach out to see how our client partners are doing.”

Raetsch recommended focusing on what you can control, such as a first impression with the new CMO. “You can’t control a CMO who ultimately wants to choose their own agency, regardless of your performance. But you can control how you show up to a new CMO, having command of their business, their audiences and how your work is delivering against the KPIs that matter most to their organization,” he said.

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