Digiday: Ad buyers see potential in Gannett-McClatchy local ad network’s pitch to national brands


Our SVP of Media Will Phipps shared his insights on Gannett and McClatchy’s recent local ad network announcement, which offers national brands the ability to connect seamlessly and more meaningfully with local audiences across a multi-channel network.

In the article, Will speaks to the importance of integrating local planning for national brands, the fear many brands feel regarding the unpredictability of news advertisements and closes out the article with a quote about the need for greater clarity regarding the new offering. Read more on Digiday.