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Allen & Gerritsen Promotes Leaders in Analytics and Strategy


Agency elevates Darshan Sampathu to EVP, Analytics and Lyndsey Fox to VP, Strategy; Sampathu also joins agency’s executive leadership team

BOSTON--January 13, 2020--Advertising agency Allen & Gerritsen (A&G) announced today that it has promoted Darshan Sampathu, the leader of the agency’s analytics practice, to the role of executive vice president (EVP). Along with this promotion, Sampathu will join A&G’s executive leadership team, reporting directly to agency CEO Andrew Graff. The agency also announced it has promoted Lyndsey Fox to vice president, strategy.

Sampathu is a nine-year veteran of A&G, originally joining the agency as a manager on the analytics team. He has consistently risen through the ranks--also serving as an associate director, director, vice president and senior vice president prior to his elevation to EVP. Along the way, Sampathu has defined the “A&G way” for analytics, establishing the practice as a provider of strategic insights across the marketing ecosystem that define and measure how marketing influences clients’ bottom lines.

Fox joined A&G in 2018 and quickly proved herself as a dynamic and innovative strategist. She has played the role of lead strategist on A&G’s work for clients including Comcast, Sunoco, Susquehanna International Group and the Boston Foundation.

“Darshan and his team are critical to driving us toward great work,” said Graff. “His analytics worldview gives us the power to deliver insights that are unique and meaningful, the knowledge to identify the changing needs of audiences and the confidence to create extraordinary, unprecedented work with the peace-of-mind of a sound business case.”

“Darshan’s also a tremendous leader and a strong steward of the A&G culture, epitomizing the type of colleague we all aspire to be,” Graff continued. “I’m thrilled to welcome him to the agency’s executive team, and to celebrate his well-deserved promotion to EVP.”

At A&G, we firmly believe that data is not a limiter of creativity; instead, it's the biggest supporter of it. I’m so excited to take on this new role, and to have an even greater platform for championing insights and working with teams across the agency to fully leverage data in support of great work that achieves our clients’ business goals.

Darshan Sampathu

Executive Vice President, Analytics

“I’m looking forward to further showcasing how our analysts’ technical skills and knowledge of today’s cutting-edge marketing analytics platforms translate into high-value, inspirational insights and strategies for our internal teams and clients,” Sampathu continued. “It’s been an amazing decade for me at A&G, and I’m excited about what’s to come.”

“Lyndsey has brought fresh perspective and unbelievable energy to our strategy team and the agency at large,” said Monica Lorusso, EVP, strategy at A&G. “She makes us all better and she makes our work better. I’m delighted that Lyndsey is now a vice president and a member of our agency’s senior leadership team.”

“I look forward to continuing to work closely with Monica to innovate within the strategy team at A&G,” said Fox. “A&G is an amazing place to be a strategist in large part due to the respect people and disciplines have for one another, pushing each other to better work while maintaining a truly heightened level of civility. A&G has been a terrific place for me to grow, and it has been gratifying to support clients that are working to address important societal challenges. I’m honored to join A&G’s senior leadership team.”

Prior to his tenure at A&G, Sampathu held roles at Arnold Worldwide, MRM Worldwide and Kantar. He earned both an M.S. and an MBA from Boston University, and holds a B.A in economics from Rutgers University.

Fox joined A&G from Francis Ford Coppola Presents where she worked in brand marketing within its wine portfolio. Earlier in her career, Fox worked in planning and production at The VIA Agency in Portland, Maine. She graduated with a B.A in English from Suffolk University.

About Allen & Gerritsen

Allen & Gerritsen (A&G) is an independent, integrated, creative-led agency that is driven by strategy, data and humanity to generate sustainable results for modern brands. Our agency brings out a brand’s best self through strategies that truly understand people and the ideas that connect to them. Our headquarters are located in Boston and Philadelphia and our clients include Blue Cross Blue Shield of Massachusetts, Citrix Sharefile, Comcast, Fresenius Medical Care North America, National Organization on Disability, Philadelphia Flyers, The TJX Companies and more. A&G builds our own best self by embracing the diversity of our talent and taking pride in creating a warm, curious, genuine, thoughtful culture. A&G was ranked twice by Advertising Age as the #1 “Best Place to Work in Marketing & Media.” To learn more, check out and follow the agency on LinkedIn, Facebook, Twitter and Instagram.