PRWeek: Penn State's THON raises $13.7 million to fight child cancer

03.23.22

Clients Penn State THON and Four Diamonds were highlighted as a PRWeek Case Study focusing on the tactics and strategy that went into the record-breaking 50th Anniversary, which raised $13.7 million.

Check out the article here to learn more about how our teams utilized a combo of influencer marketing and earned media to secure 400 placements and 330 minutes of airtime, including GMA, CBS Evening News, ESPN, and more.