The sweet sounds of victory.
Burnt Rubbér appealed to more than just racing fans, and we wanted to keep that going. So we developed something even more interactive. Partnering with Strings and Tins, we created a custom soundboard - scored to the captured clanks, whirrs, ratchets, and roars of a live race. As fans and drivers mixed and shared their own beats, we created custom cardboard boomboxes to act as speakers for their smartphones.