A&G Public Relations
Earned Attention, Not Bought.
A Creative Playground Built on the Foundation of a Newsroom
Culture doesn’t wait, and your brand can’t afford to. Anchored across the Northeast corridor — spanning New England, New York, Philadelphia, and Washington, D.C. — Allen & Gerritsen’s (A&G) award-winning PR team moves at the speed of culture because we live, study, and lead it. We understand where it’s heading, what’s about to matter, and how to put your brand authentically in the middle of the conversation.
We’re both story miners and story makers. We’ve launched a new storefront by changing the name of its town, raised national awareness for an under-the-radar health condition by partnering with an Emmy Award-winning Foley artist, and leveraged PR to help a student-run nonprofit raise record-breaking funds, even as donations were declining everywhere else.
Our secret weapon? People who’ve lived it. From creator relations leads who have built their own thriving digital communities to media relations experts who got their start as journalists in real newsrooms, our firsthand experience “on the other side” gives us a differentiated perspective. It allows us to deepen relationships with reporters, creators, and key audiences across regional footprints and center our clients on the national stage.
Whether we’re mining stories through our Newsroom, building community through Social Media, or driving influence through Creator Relations, everything we do is earned-first and audience-obsessed. Backed by A&G’s full-service team across Strategy, Analytics, Performance Marketing, Research, Paid Media, Customer Experience, Creative, Design, and Video Production, we make brands unignorable — driving conversation, earning relationships, and building lasting influence.
Dunkin' Stow
Lorem
Video Link
THON
Lorem
Video Link
Albolene Trixie
Lorem
Video Link
Frequently Asked Questions
Where is Allen & Gerritsen’s PR team located, and what markets do we serve? Our PR, Creator Relations, and Social Media teams are anchored across the Northeast corridor, with Third Spaces in Boston and Philadelphia, along with dedicated presence serving New York City, Washington, D.C., and broader New England. While our team is rooted in the Mid-Atlantic and Northeast, we execute both regional and national campaigns for consumer, CPG, food & beverage, travel, higher education, nonprofit, finance, and B2B brands.
How does A&G integrate PR with full-service marketing capabilities? Unlike standalone public relations boutique firms, A&G’s PR practice operates inside a full-service creative agency. We build earned-first strategies backed directly by in-house Strategy, Data Analytics, Performance Marketing, Paid Media, Customer Experience, and Video Production (A&G’s Third Space Studios). We don’t just think across paid, earned, owned, and shared channels; we evaluate how our clients can most effectively serve their audiences and capture a greater share of their audiences’ lives.
How do you measure the impact of PR, Creator Relations, and Social Media? We move beyond vanity metrics like impression counts and publicity value. We tailor measurement efforts specific to client needs and budget; that might include a custom dashboard evaluating share of voice and key messaging, or beginning our work with an AI visibility report to ensure our PR strategy is effectively improving AEO/GEO visibility.
What sets A&G’s Creator Relations approach apart from traditional influencer marketing? We view influencers as people, not media buys. Through our earned-first approach, we leverage our team’s experience as content creators and community managers to build authentic creator and influencer relationships, negotiate long-term brand integrations, and develop co-created content optimized for organic platform algorithms.
What reporters do you have on speed dial? The short answer: many. The more helpful answer: while we’re incredibly proud of the relationships we’ve built with producers, bookers, and reporters across the country and across industry verticals, what matters most is our ability to help brands craft inherently newsworthy stories. Most PR teams focus 75% of their resources on their pitch strategy. We spend 75% in the upfront — investing our creativity and craft to build a story that’s so inherently unignorable, that by the time we start our earned media outreach, the news speaks for itself.
Want to Learn More?
Ready to earn attention & build influence? Contact us to to schedule a quick 15-minute chat with our PR team.
Email Eva at ewasko@a-g.com
