Allen & Gerritsen (A&G) has just scored its newest client: Promescent. The product, made by Absorption Pharmaceuticals, is an over-the-counter, FDA-compliant spray that’s clinically proven to help men last longer in bed, thereby enhancing couples’ sex lives. While the product was originally created for men who suffer from premature ejaculation, it can be safely and effectively used by anyone who wants to improve the quality of his sex life.
A&G, which won the business after a competitive review of international agencies, will create a cross-channel campaign to support Promescent’s retail launch this fall at Rite Aid and Target stores nationwide. The Promescent win is the latest addition to A&G’s OTC category expertise that includes clients such as Monistat, e.p.t, Certain Dri, Cystex and Anti Monkey Butt.