Allen & Gerritsen (A&G) has launched an undergraduate-focused brand marketing campaign for La Salle University, titled “Explorers are Never Lost.” This launch comes amid a strategically guided renaissance at the institution, with A&G helping the university re-envision and express its message and aesthetics as it looks forward to its next phase of growth.
Comprised of a core campaign microsite and manifesto video -- both found at neverlost.lasalle.edu -- and extending into a fully-integrated media campaign, social content, collateral materials and beyond, “Explorers are Never Lost” tells a story unique to La Salle University that is inspiring the next generation of students to apply, enroll, and represent their college proudly.
This isn’t the first time A&G has worked in the higher education space: the agency has partnered with Villanova University, Georgia State University, Berklee College of Music, Boston University and Temple University to produce successful integrated marketing plans that connected each university with its respective students (current and prospective), faculty and stakeholders in meaningful ways. A&G’s “Temple Made” campaign was named the Higher Education Marketing Association’s best overall campaign of the year.
“We selected A&G because of the strength of their strategic thinking, creativity and brand-building experience—especially in higher education,” said Jaine Lucas, Chief Marketing Officer for La Salle University. “The brand campaign developed by A&G differentiates us in a way that is compelling and relevant to prospective students, and meets them where they are most: on mobile.”
“At A&G we seize every opportunity to work with organizations like La Salle that are willing to push the boundaries to connect on a deeper level with their communities, ” said Andrew Graff, CEO of Allen & Gerritsen. “Our mission as an agency is to be always in the making and do things that haven’t been done before. We break tradition and partner with marketers who recognize the importance of challenging the status quo.”
About Allen & Gerritsen
Allen & Gerritsen (A&G) is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success. A&G runs its own innovation think/make tank (A&G Labs), creates original entertainment through its production studio (A&G Entertainment), embeds brands into the cultural conversation through its Brand Newsroom and creates Brand Experiences that marry a brand’s physical and digital worlds to enhance consumer engagement. Ad Age twice has named A&G the Best Place to Work in U.S. Marketing & Media. To learn more, check out http://www.a-g.com/ or follow the agency on LinkedIn, Facebook, Twitter and Instagram.
About La Salle University
A comprehensive Catholic University located six miles from downtown Philadelphia, La Salle was established in 1863 through the legacy of St. John Baptist de La Salle and the Christian Brothers teaching order which St. La Salle founded in 1680. Shaped by traditional Catholic and Lasallian values, La Salle has consistently been recognized for providing exceptional value to students, most recently by Money magazine (“5th on the 2016 list of 50 Colleges That Add the Most Value”), Forbes (“America’s Best Value College” list), and The Economist (“Top 100 Schools in the U.S. for Value”). Globally, the Lasallian educational network includes 1,000 schools (60 of which are institutions of higher education) serving 940,000 students in 80 countries. For more information please visit Explorers are Never Lost.