Auto racing is a uniquely visceral experience, encompassing all five senses. And Sunoco race fuel is a vital component of that experience. From the fire of the ignition to the red-line of victory, Sunoco is truly the essence of racing. And Sunoco race fuel literally brings the sounds (and smells) of racing to life. First, we unveiled the essence of racing platform by bottling the scent of racing with Burnt Rubber. And now, we shift gears to sound. Our approach deconstructed the familiar sounds of racing into the most basic elements that could then be remixed into something tangible—and sharable— with an inherent musicality that would ring true to racing, but through a unique filter that was fun and engaging. And that struck a real chord with our core fans.