La Salle University
Like many colleges across the country, La Salle University has been challenged with attracting the quantity and quality of students that are vital to their present, as well as their future. But connecting with a prospective 16-to-18-year-old has also changed dramatically over the past decade. So, how do we succeed?
By creating an authentic rallying cry—for students, alums, faculty and staff. By building a plan from client data and media insight, to create a hyper-targeted #SoLoMo (Social + Local + Mobile) campaign. And in turn, by reaching and engaging with the right students for La Salle as effectively as possible.