Blue Cross Blue Shield of You
Along with sharing members’ real stories, we wanted to make “Blue Cross Blue Shield of You” more than a brand campaign, we wanted to make it a brand identity. That’s when we created the Blue Box Truck.
The Blue Box Truck is a truck that drives all around Massachusetts and rewards everyday people for making everyday healthy choices—big and small. Whether someone is shopping for a healthy meal, or waking up at dawn to get their workout in, Blue Cross Blue Shield wants to be there to reward them for proactively doing something right by their health. We’ve caught some of our best rewards on camera. Take a look at a few of them.