Happy HoliDre


We lit up the holidays for Beats by Dr. Dre with a one-of-a-kind retail installation.

O Tannenbaum, O Tannenbaum

Beats by Dr. Dre asked us to help promote their Beats Pill 2.0 during the holiday season. 238 Beats Pills, 952 LEDs and 21 hand-painted layers later, a social-media powered Christmas tree was lighting up their Soho store. Responding in real-time to #BeatsHoliday on Twitter and Instagram, it provided a festive interaction for their ravenous brand loyalists.

Dr. Dre Beats Installation
Behind the Scenes

Many pictures were taken throughout the many hours that many people spent behind the scenes to make this possible. Here are a few of them.

Dr. Dre Beats Installation


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