Happy HoliDre


We lit up the holidays for Beats by Dr. Dre with a one-of-a-kind retail installation.

O Tannenbaum, O Tannenbaum

Beats by Dr. Dre asked us to help promote their Beats Pill 2.0 during the holiday season. 238 Beats Pills, 952 LEDs and 21 hand-painted layers later, a social-media powered Christmas tree was lighting up their Soho store. Responding in real-time to #BeatsHoliday on Twitter and Instagram, it provided a festive interaction for their ravenous brand loyalists.

Dr. Dre Beats Installation
Behind the Scenes

Many pictures were taken throughout the many hours that many people spent behind the scenes to make this possible. Here are a few of them.

Dr. Dre Beats Installation


A Few More Suggestions
Browse more client work below

Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield is a health plan that belongs to each and every member – and allows them to live the lives they want. ...
Toy State
Toy State
Toy State has always been about fueling the state of imagination in kids. With that in mind, we looked to our own imagination...
Handcrafting Art for Handcrafted Beer
Tröegs
As Tröegs approached their 20th anniversary, it was time for a new look. One that reflected their independent spirit and adve...