Transforming Lives Impacted by Addiction


It starts with taking a hard look at a formulaic category and making a softer-sell, more emotionally genuine appeal to a
distressed audience seeking hope and connection.

How Caron Helps Mothers and Spouses Hold On.

Through research and analytics, we discovered that, to mothers and spouses of addicted loved ones, ads that promise “recovery is just a phone call away” are as over-promising as they are insulting. Our audience was craving honesty. We responded with the paradoxical notion that to hold on to someone struggling with addiction, you have to let go…and let Caron take it from here.

Powerful :30 and :60 television commercials with integrated print and digital campaigns drove to an integrated web site experience, a pathway to a support system that understands what so many mothers and spouses are going through.

“I want to sincerely thank you for all of the research, talent and heartfelt care that has gone into all of Caron’s projects.
Without a doubt, the campaign and the websites are a source of pride for Caron alum and staff. For those who are dealing with
an active addiction in their life, I’m certain our message will give some the courage they need to seek help and finally let go.”

- Caron VP of Marketing



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