No Drama. All Business.


Connection missed. Files misplaced. Deadlines gone by. Where does it all lead? Drama. It's what happens when you can't rely on your file-sharing service. That's why there's ShareFile. The file-sharing service that makes collaboration easy, fast, seamless, and ultimately uneventful.

Online Theatrics

In order to stand out in this crowded market, our campaign highlighted an all-too-familiar situation to which our consumers could relate: that “oh no” moment when your file-sharing technology fails. Our media strategy revolved around building brand awareness at the national level by focusing on the platforms where our target was most likely to engage with our message: premium digital partnerships, connected TV, digital video, streaming music, social media, and programmatic display.
We also gave ShareFile’s site a dramatic (wink, wink) new look and feel.



A Few More Suggestions
Browse more client work below

The Allegheny College Prize for Civility in Public Life
Allegheny College
The Allegheny College Prize for Civility in Public Life has become the singular Washington, D.C. event that spotlights civili...
The Los Angeles Zoo: Alive in L.A.
L.A. Zoo
It was the unlikeliest of stories: A Boston-based agency was chosen to help launch a new zoo exhibit in the world's biggest m...
Waters:  A Closer Look
Waters
In our new brand campaign for Waters Corporation, we explored the microscopic worlds of analytical science. Along the journey...