No Drama. All Business.


Connection missed. Files misplaced. Deadlines gone by. Where does it all lead? Drama. It's what happens when you can't rely on your file-sharing service. That's why there's ShareFile. The file-sharing service that makes collaboration easy, fast, seamless, and ultimately uneventful.

Online Theatrics

In order to stand out in this crowded market, our campaign highlighted an all-too-familiar situation to which our consumers could relate: that “oh no” moment when your file-sharing technology fails. Our media strategy revolved around building brand awareness at the national level by focusing on the platforms where our target was most likely to engage with our message: premium digital partnerships, connected TV, digital video, streaming music, social media, and programmatic display.
We also gave ShareFile’s site a dramatic (wink, wink) new look and feel.



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