First Citizens Bank: Let My Love Open The Door

Most hospitals aren’t equipped to address the unique needs of teen cancer patients. They are routinely placed in pediatric or adult care units, feeling isolated during a critical time in their lives. First Citizens Bank teamed up with Teen Cancer America to address this problem head on. They just needed a platform to spread their noble initiative. We brought teen cancer stories to the forefront, outlined the bank’s commitment to improving care, and invited people to join in on this bighearted cause.

Who’s Involved

Community is at the core of First Citizens, the largest family-controlled bank in the country. So it came as no surprise when they teamed up with Teen Cancer America. Founded by Roger Daltrey and Pete Townshend of The Who, TCA works with hospitals throughout the country to develop specialized facilities for teens with cancer. First Citizens championed the cause, pledging to raise awareness and funding with help from their associates, customers and the community.

More Than a Landing Page

This ambitious campaign required far more than a simple web hub – it needed to launch people into action. We created an immersive experience utilizing video, infographics, and powerful imagery to tell a story that continues to grow.

A Moving Cause

We designed the website as an ever-evolving home base for the cause. Its modular nature allows for easy swapping of assets, news, and campaign progress. Supported by broadcast, social media, emails, and in-branch advertising, this bighearted initiative is far from finished. #LetMyLoveOpenTheDoor

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