Trusting a robot with mortgage advice was a giant leap for a bank that’s all about relationships. To make it work, we seamlessly combined Alexa’s technology with the trusted, conversational tone of First Citizens’ brand voice to create a comprehensive catalog of home buying questions and answers. In the process, we created an entirely new platform for First Citizens to connect with their customers.
It’s all the info you need, whenever you need it. For a bank that prides itself on being accessible and easy to talk to, it doesn’t get much easier than Alexa.