The Los Angeles Zoo: Alive in L.A.


It was the unlikeliest of stories: A Boston-based agency was chosen to help launch a new zoo exhibit in the world's biggest media market. And it soon became even more unlikely: The stars of the campaign were to be Betty White and Slash.

Strange Creatures

L.A. Zoo board members Betty White and Slash wanted to help promote the new LAIR exhibit. It was our job to figure out how to have it all make sense. The answer: A TV campaign in which these two strange characters are studying, and being studied by, the equally strange creatures in the LAIR.

They said it, not us.

This unlikely match found their way into both the mainstream media as well as some unlikely publications.

Animals with Attitude

The personality and character we gave to snakes and lizards and tortoises in the TV campaign were extended through a wide range of other media channels in greater Los Angeles. In outdoor, print, and online executions we presented these "new stars" to their L.A. audience.



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