Everyone knows Staples sells office and paper supplies. It’s what the brand was built on. But candy? Coffee? Cleaning supplies? That’s news to a lot of people.
And it’s news that’s worth spreading.
Offices are made up of a range of different personalities. Each with their own wants and needs. Luckily, Staples Advantage has everything for everyone. And to prove it, we focused on some of the more difficult personalities to deal with.
We used targeted banners to get office managers to watch our videos, and learn more about ordering from Staples Advantage.
Using direct mail, we further spread the message that Staples Advantage has everything for every personality.