How does one create a 200,000 square foot fan experience for a fuel brand?
We started with the exterior facade and adorned it with their bold Sunoco blue and a 65 foot illuminated Sunoco diamond, quite possibly the largest stair graphic ever created. And an 83 foot kinetic Sunoco Victory flag that actually waves in the wind.
As we moved inside, we dove into Sunoco's role in the sport of racing both present and past. We created large scale banners that feature the iconic Sunoco fuel can, juxtaposed with a Sunoco branded Porsche Audi from yesteryear, the famous Lola, driven by the late Mark Donahue. And we included the Sunoco Javelin for some original American muscle. Jeff Gordon's #24 NASCAR and Chase Elliott's #24 NASCAR helped usher in the future while paying respect to the past. We also brought in a 180° cam that generated fan Gifs of a simulated Victory Lane Celebration.