Handcrafting Art for Handcrafted Beer

As Tröegs approached their 20th anniversary, it was time for a new look. One that reflected their independent spirit and adventurous brewing process. One that would make them stand out in an ever-growing crowd at the cooler. But most of all, one that conveyed the art of the brew inside the bottle.

Brewing Up a New Look

We collaborated directly with brewery founders Chris and John to concept, sketch, and bring the final artwork to life.

Launching the Art

Once the new packaging artwork was complete, it was carried across all things Tröegs, from pint glasses and t-shirts to brewery signage and a brand new website.

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