Zildjian: Genuine You


How do you revitalize a brand that's losing market share to less expensive cymbals? Start with a simple and powerful piece of insight. Drummers don't buy cymbals, they buy the sounds they hear in their head. We positioned Zildjian as the cymbal maker that's true to the sounds inside you. And Genuine You was born.

A Genuine Experience

We built the ultimate "Genuine You" destination. We created a space for drummers to share their photos, videos, and commentary. Ziljdian can now connect with their audience on a much deeper level.

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Tradeshow

We took our genuine experience on the road, take a look.



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