Zildjian: Genuine You


How do you revitalize a brand that's losing market share to less expensive cymbals? Start with a simple and powerful piece of insight. Drummers don't buy cymbals, they buy the sounds they hear in their head. We positioned Zildjian as the cymbal maker that's true to the sounds inside you. And Genuine You was born.

A Genuine Experience

We built the ultimate "Genuine You" destination. We created a space for drummers to share their photos, videos, and commentary. Ziljdian can now connect with their audience on a much deeper level.

View Site

Tradeshow

We took our genuine experience on the road, take a look.



A Few More Suggestions
Browse more client work below

No Drama. All Business.
Citrix ShareFile
Connection missed. Files misplaced. Deadlines gone by. Where does it all lead? Drama. It's what happens when you can't rely o...
MVSE (pronounced “Muse”)
MVSE
MVSE is an innovation concept, aimed at improving the fashion retail shopping experience. By providing Millennial shoppers wi...
Toy State
Toy State
Toy State has always been about fueling the state of imagination in kids. With that in mind, we looked to our own imagination...