Do you have the audience insights to drive your business forward?

Do you have the audience insights to drive your business forward?

Uncover what truly moves people.

To influence change and drive meaningful impact, marketers must go deep to uncover the underlying drivers of perceptions and decision-making.

Our research blends behavioral science, creative design and practical business insight, resulting in an output that is insightful and actionable (no endless, dry reports found here).

The team is a blend of behavioral scientists, psychologists, and analysts, working side-by-side with strategists, creatives and media experts. This unconventional collaboration enables us to immediately connect insights to practical real world opportunities that will make your brand unignorable to the people you want to engage.

A&G In-House Research

Audience Interviews & Focus Groups

Audience Segmentation

Brand Perception Analysis & Tracking

Creative/Concept Testing (Qual & Quant)

Digital Diaries

Ethnographies (In-Person and Virtual)

Journey & Decision Mapping

Narrative Research

Observational Research

Quick-Turn Pulse Studies

Constituent Interviews (Individual or Group)

Constituent Workshops

The research we do reveals…

– New growth audiences

– Your most motivating messages

– New engagement points to connect with audiences

– Barriers to engagement with brand/products

– Opportunities to make ideas more powerful and appealing

– An unfiltered understanding of brand perception

– A deeper and more truthful view of audiences

How We Do It

We’re audience-obsessed because knowing people is how we move brands forward.

Want to Learn More?

Want to learn more about A&G’s research capabilities and how they can help you to better understand your audiences? Contact us today to schedule a quick 15-minute chat with our Strategy team.

Email Monica at mlorusso@a-g.com