Transform your Customer Experience

Transform your Customer Experience

No one team owns CX.

It is a truly cross-discipline endeavor that introduces unique challenges across team alignment, clear visioning, and consistency at every customer touchpoint. That’s where our Northstar visioning can set a foundation for success.

Our Northstar offering was designed to create a vision for your brand’s best-self through the lens of customer experience. We take a collaborative and customer-led approach that combines research, workshopping, prototyping, and testing to overcome the swirl that can exist with so many competing priorities at play, as well as de-risk future experience investments and keep the customer and their needs at the center of the experience. 

Once a vision is established, we work closely to define a roadmap that prioritizes the elements of the experience that launch first – followed by ongoing testing, learning, and iterative launches that build towards the established vision. This step can also identify opportunities across performance marketing, brand, and public relations to reinforce a best-in-class experience that stays consistent across all touchpoints with the customer.

Learn more below about the steps that go into our process and how we can tailor our approach to your needs.

What’s Involved

Immersion in your Business
Stakeholder Interviews
Customer Interviews
Competitive & Comparative Analysis
Journey Mapping & Analysis
Key Flow Development
Co-creation Workshopping
Iterative Prototyping
Resonance Testing
Feature Prioritization
Investment Strategy
Design System Development
Technical Annotation
Execution Planning

How it Works

Our Northstar process is inherently customer-centric and grounded in design thinking principles.

We have accomplished a tremendous amount of change with headwinds in all directions that could not have been done without A&G’s thoughtful work, willingness to listen and adapt, and due diligence.

Want to Learn More?

Want to learn more about the Northstar Vision and our approach to building award-winning customer experiences? Contact us today to schedule a quick 15-minute chat with our CX team.

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