A&G's Amber Burns Featured in Net Influencer's Brand Safety Workflows Roundtable

When it comes to brand safety in creator marketing, the real work happens before a camera ever turns on. That is the position Amber Burns, A&G’s Director of Creator Relations, shared as one of 28 experts featured in a Net Influencer roundtable on how the industry is rethinking content review and approval at scale.

Her take: the brief phase is where compliance is won or lost. By aligning on FTC disclosures, brand partnership language, and talking points before production begins, A&G’s team spends less time chasing edits and more time moving campaigns forward. First drafts come in closer to feed-ready, protecting timelines and deliverables for both the agency and the creator.

Some things, she notes, will always require a human. Compliance and brand safety checks are not areas where automation gets the final word.

Read the full article here: How 28 Creator Economy Experts Are Rethinking Brand Safety Workflows in the Age of Automation