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Allen & Gerritsen’s SVP – Media, Cherie Johnson, on Building Better Creator Partnerships

07.23.26


The strongest creator partnerships don’t come from scripts—they come from trust. In a recent feature on LBB, A&G’s SVP of Media Cherie Johnson shares why giving creators the freedom to bring their own voice and perspective leads to more authentic connections between brands and audiences.

Read more: Creators Are the New Media Channel of Choice