As quoted on Ad Age:

“Those years are critical because it is a tough transition,” said Andrew Graff, CEO of Allen & Gerritsen, an independent agency that’s been around since 1985. The first three to five startup years are when founders mature from practitioners to business managers, he said, pointing to that period as a key time for early investment in the business, its range of services and new hires to support additional large clients.

In Ad Age, A&G CEO Andrew Graff shares why the first three to five years can be a defining period for small agencies — when founders move from practitioners to business managers and make the investments in people, capabilities and services needed to support their next stage of growth.

Read more | Ad Age: How Small Agencies can Build the Right Client Rosters