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Allen & Gerritsen Names New VP of Strategy and Five Key Hires Across Boston and Philadelphia Offices


BOSTON — September 15, 2020Allen & Gerritsen (A&G), an independent, creative-led advertising agency, today announced that it has named Martin (Marty) Mercado its newest vice president of strategy. Reporting to EVP of Strategy Monica Larusso, Mercado is based out of A&G’s Boston office and is responsible for leading the day-to-day activities of its strategy practice.

Marty Mercado joins A&G from Fast Horse in Minneapolis, where he served as an amplification strategy director for major consumer brands including Heineken USA, Dos Equis, Dunkin’ and General Mills. Prior to that, Mercado spent several years at Carmichael Lynch, where he worked as a senior strategist and brand planner for Subaru of America and Schwan’s Company.

“Marty’s experience is so valuable to our team, but what struck me was his passion to really understand and empathize with people. So much so that he’s made moves around the world to better understand a variety of cultures and he brings that experience to bear in his work every day,” said Monica Lorusso, EVP, strategy.

Over the last several months, A&G has continued to add to both its Boston and Philadelphia offices with key hires across practices. This includes the appointment of:

  • Alfonso Campo, project manager (Philadelphia)
  • Patrick McQuillan, director, analytics (Boston)
  • Tia Newton, senior art director (Philadelphia)
  • Joshua Nitzschke, senior copywriter (Philadelphia)
  • Sarah Privitera, senior designer (Boston)

“I believe that brands need to stop looking at their audiences simply as consumers, but more as who they are — people,” said Marty Mercado.“ A&G’s strategic approach and outcomes-first philosophy aligns with this notion perfectly, and I am more energized than ever to help our clients create unique work that is both purposeful and impactful.”

To learn more about careers at A&G and view opportunities currently available, visit

About Allen & Gerritsen:

Allen & Gerritsen (A&G) is an independent, integrated, creative-led agency that is driven by strategy, data and humanity to generate sustainable results for modern brands. Our agency brings out a brand’s best self through strategies that truly understand people and the ideas that connect to them. Our headquarters are located in Boston and Philadelphia and our clients include Blue Cross Blue Shield of Massachusetts, Citrix, Comcast, Fresenius Medical Care North America, National Organization on Disability, Philadelphia Flyers, The TJX Companies and more. A&G builds our own best self by embracing the diversity of our talent and taking pride in creating a warm, curious, genuine, thoughtful culture. A&G was ranked twice by Advertising Age as the #1 “Best Place to Work in Marketing & Media.” To learn more, check out and follow the agency on LinkedIn, Facebook, Twitter and Instagram.