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Allen & Gerritsen Promotes Leaders in Analytics and Strategy


Agency elevates Darshan Sampathu to EVP, Analytics and Lyndsey Fox to VP, Strategy; Sampathu also joins agency’s executive leadership team

BOSTON–January 13, 2020–Advertising agency Allen & Gerritsen (A&G) announced today that it has promoted Darshan Sampathu, the leader of the agency’s analytics practice, to the role of executive vice president (EVP). Along with this promotion, Sampathu will join A&G’s executive leadership team, reporting directly to agency CEO Andrew Graff. The agency also announced it has promoted Lyndsey Fox to vice president, strategy.

Sampathu is a nine-year veteran of A&G, originally joining the agency as a manager on the analytics team. He has consistently risen through the ranks–also serving as an associate director, director, vice president and senior vice president prior to his elevation to EVP. Along the way, Sampathu has defined the “A&G way” for analytics, establishing the practice as a provider of strategic insights across the marketing ecosystem that define and measure how marketing influences clients’ bottom lines.

Fox joined A&G in 2018 and quickly proved herself as a dynamic and innovative strategist. She has played the role of lead strategist on A&G’s work for clients including Comcast, Sunoco, Susquehanna International Group and the Boston Foundation.

“Darshan and his team are critical to driving us toward great work,” said Graff. “His analytics worldview gives us the power to deliver insights that are unique and meaningful, the knowledge to identify the changing needs of audiences and the confidence to create extraordinary, unprecedented work with the peace-of-mind of a sound business case.”

“Darshan’s also a tremendous leader and a strong steward of the A&G culture, epitomizing the type of colleague we all aspire to be,” Graff continued. “I’m thrilled to welcome him to the agency’s executive team, and to celebrate his well-deserved promotion to EVP.”