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Allen & Gerritsen’s Manager, Creator Relations & Social Media, Mackenzie Bria, on the Future of Employee Creators

08.18.26


What happens when the creator is also on the brand’s payroll? Mackenzie Bria, Manager, Creator Relations & Social Media at Allen & Gerritsen, weighs in on NetInfluencer’s expert roundup exploring the risks and rewards of employee creator programs—and why creative freedom may be the key to keeping employee content credible.

Read more: NetInfluencer | Should Brands Build Creator Programs From Their Own Employees? 32 Experts on the Risks and Payoffs