Caron Treatment Centers, an internationally recognized not-for-profit dedicated to addiction and behavioral healthcare treatment, research, prevention and addiction medicine education has launched a new marketing campaign that builds on their “Real About Recovery” brand platform. The campaign was created by Allen & Gerritsen.
The new campaign creative features very real and personal vignettes from Caron alumni and their families, shining a light on their personal stories, and the successful outcomes that Caron’s approach has brought them.
“At Caron, we have over 60 years of clinical expertise in treating addiction, giving our patients the tools and support they need to achieve Recovery for Life,” said Kris Bashore, CMO of Caron. “We recognize that every patient has their own unique story which is why Caron provides personalized treatment to help identify the underlying causes of addiction.”
“Getting real about recovery begins with the courage to have very tough and emotional conversations. said Jennifer Putnam, Chief Creative Officer at A&G. “We are so humbled and inspired by these brave individuals willing to share their stories of struggle, realization, and how Caron’s industry-leading approach to treatment has helped them to live in recovery.”
The campaign will feature a landing page on Caron’s website and the media plan includes paid social media posts on Facebook and Instagram, online video and audio placements, web banner ads, native advertising and a custom content hub in partnership with WebMD.