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Visit Philadelphia launches $9M ad campaign for 2026 across 9 cities

09.10.25


As featured in Philadelphia Business Journal:

“This campaign will also include a 60-second commercial titled “Anything But Silent” that will run on YouTube, Meta social media platforms and streaming services in Philadelphia, New York, Baltimore and Washington. Created by advertising agency Allen & Gerritsen, the spot highlights the city’s history as a “loud” and “proud” destination.

As part of the marketing efforts, Allen & Gerritsen also created a 2026 mark inspired by William Penn’s grid system for the city that both individuals and businesses can customize as a badge to put their own spin on the year. More than 250 businesses and organizations, including the 2026 PGA Championship taking place at Aronimink Golf Club in Newtown Square next May, are set to participate in a social media launch of the 2026 mark on Tuesday.”