B is for believing mental health care IS health care.
More and more people are finding themselves in need of mental health care. Isolation and separation brought on by COVID-19 have affected us all. Blue Cross Blue Shield of Massachusetts knows showing up for their members means making access to mental healthcare a top priority. Especially now.
Leveraging powerful brand photography the campaign speaks to the unique needs of our diverse member base and highlights a breadth of mental health care options. Because B is for believing you deserve to feel as strong on the inside as you are on the outside.