Start by getting someone’s attention.
Citrix ShareFile offered all the cloud-based collaboration tools and (get this…) file sharing a company could ever need. Only problem was, so did their competition. That’s the problem with a lot of B2B marketing – when you focus on the same features, everything becomes a little…featureless. B2B becomes Blah2Blah. ShareFile asked us to help them stand out… so we devised a campaign to help them upstage the competition.